In response to Joe Favorito's Sports Marketing and PR Round-up Blog
It is amazing how the whole Phelps thing has now turned into a morality vs. business debate....should not morality be a part of business.
Now, I do agree with most of what Joe writes in his blog. He proves my point concerning the need for athletes to have another layer of responsibility placed on them, something The Playbook: Mentoring Initiative offers.
PR professionals should be placed on the team. And, as Joe shares, I applaud the NBA's attempt to manage off-the-court actions in creating the new Social Responsibility and Player's Program position. But, what exactly does not that mean? What will that person do? To me, being socially responsible refers to giving back, bringing awareness to issues, etc. That does not mean managing player's off-the-court actions in social environments...am I wrong here?
Anyway, back to Phelps, there is a double-standard clearly. And, it all has to do with what the mighty dollar. Again, a sad, sad reality.
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