4.07.2016

Greg Hardy Has Not Learned His Lesson

Before deciding to provide my two-cents as a PR and #Crisis professional - I paused to process what appears to be the next page/chapter of the Greg Hardy domestic violence ordeal being his recent @ESPN interview. When I saw the teases of what was discussed, I was in awe. My first moment of shock occurred when I saw,, what he had on. I call this the "visual voice". You mean to tell me that the first, real time, you decide to sit down (and, I will give my opinion on the timing of it all shortly) to discuss this serious issue, you believe wearing a skull cap, sweatpants and sneakers is appropriate? Mr. Hardy, I am beyond shocked that your reps, counsel, anyone, did not advise and/or force you to dress appropriately - a suit and tie. Your "visual voice" showed the lack of seriousness you had/have for a situation that has possibly ended your @NFL career.

After getting pass his "visual voice", I actually paid attention to the words coming out of his mouth. Not once in this interview or any previous mentions concerning this situation have I heard or seen sincere remorse. Not once has he, I guess now, without incriminating himself, expressed personal responsibility for how things ended that night with his then-girlfriend, Ms. Holder. Not to my knowledge has he acknowledged that the ordeal has made him take a serious look in the mirror for personal growth and improvement.

It's great that you are about to graduate college. I applaud you and any other professional athlete, who left school early to pursue their professional athletic dreams, that decides to return to complete their college education. However, that doesn't help you to learn/heal/grow from and, even teach from what has you where you are right now. Unemployed.

So, Mr. Hardy, what have you done to take a very serious moment in your life and have it become a teachable one for yourself as well as other men and women? Have you done any volunteer work for a domestic violence organization? Have you apologized to your former-girlfriend for what you did do to her that evening? Have you spoken to young men, those aspiring to become a professional athlete or not about learning from your mistakes? Have you spoken to young girls/women on what behavior they should and should not accept from young boys/men? I have said and continue to say, you don't have to learn a lesson first hand. Pay attention to the mistakes made by others and learn their lesson with them. Allow this situation to provide a platform for you to teach from.

Lastly, the timing of the interview...Hardy has only now sat down to speak, trying to reshape his image after becoming a free agent and with no known bites from any NFL team. All of this speaks volumes.

Hardy ESPN Interview


3.29.2014

Managing the Ripples in a Crisis by MWPR, Inc.

Just like when a pebble thrown in a pond creates ripples, within any major crisis there is a ripple affect. There is more than one area of focus and more than one area needing a #strategic plan to address the impact the major #crisis created.

Regardless if the main headline is involving a person, political figure, product, property or performance, more times than not, there are layers to the crisis and they are guaranteed to impact a multitude of areas, associations and affiliations. The ripple affects will also need to be addressed. 


Ok, the crisis hits! The primary target has responded and is managing their story in an effort to lessen the blow and restore trust. 

But, what about the ripples, those who are directly or indirectly impacted by the primary's crisis? Directly or indirectly, each ripple created by the primary (pebble) requires special attention, strategic action, specific answers and subsequent adjustments so they are able to eventual move pass the crisis and prepare for future progress and productivity.

Special Attention:

When the crisis creates the ripples, pay close attention to the initial reports, details and responses given through the media and through the primary target. Listening and learning what has happened and what is being said will help in creating a specific strategic plan directly speaks to your need and position.

Strategic Action:

Based on what has been learned through paying special attention and determining if the primary hit directly or indirectly impacted you, a plan of action must be created that will help draw a distinction between the primary hit and you, the ripple, while also restoring confidence within your immediate and extended touch points (constituents and audiences).

Specific Answers:

Here is where you unpack your story, clear up confusion related to your connection to the primary hit and provide space for questions to be asked and answered, portraying a level of transparency and trust.

Subsequent Adjustments:

Within the management of the ripple affect from another's crisis, due diligence is needed in determining what can be learned by what the primary hit went through. Also, an assessment for areas of weakness, vulnerability, flaws and blind spots that could one day take you from being the ripple to being the primary is needed. 

The best way to prepare for any crisis is to be prepared before the crisis. You don't have to always learn a lesson firsthand. Take the lesson another's mistake creates and adjust accordingly. Go through scenarios identifying possible crises that could occur, or pay attention to your competition, partners, industry leaders, etc. and learn from their past problems. Remember, there is no such thing as a cookie-cutter template crisis plan. So, once you've gathered your research, create an overall crisis plan that speaks to your needs and feel somewhat confident that if/when the time comes you will be ready to stop, drop and roll with the punch.

The bottom-line is no major crisis is a one off. It will create ripples. Having a direct or indirect association with the primary hit calls for you to take the necessary steps to correct and protect your brand, message or business.

#MWPRTips



2.21.2014

The Cycle Can Stop: For the sake of future athletes (@NFL and beyond)

This recent arrest of another @NFL Player TE Fred Davis Arrested and Charged with DWI causes me to deeply inhale with continued sadness and concern. As I viewed the discussion on @CNN and assume was reported on most national news networks this morning, the NFL has a continued brand problem that they don't seem to be able to tackle (pun intended).

In a tweet exchange with @AndyScholesCNN about what the NFL and Commissioner Roger Goodell could do to manage 360 players, my response was in a nutshell - tighten up the point of entry with stricter expectations upfront. It's not about "babysitting 360 players" as Scholes put it, rather it's about owning the full responsibility of 360 degree management of the players with more intentionality (on and off season). It's also about placing more energy around the players' reps and their off-the-field team. Now, I am definitely not saying that reps, agents, extended off-the-field team should "babysit" players. I am also not saying that they aren't taking their jobs seriously. However, we can all agree that something is broken. There is a pattern forming and strengthening. Something needs to change, in my opinion, it's at point of entry, to ensure expectations are set. What better time then #NFLCombine weekend?

In the past, I have blogged in response to the latest news of what's happened to an athlete. Instead of trying to create new words to address this old problem, I close out this blog with words from the past.

(Originally posted 10-05-10 about Panthers cutting WR Dwayne Jarrett after second drunken driving arrest.)

As I have stated in previous posts, although an athlete has talent and money, they still do not possess maturity, common sense or life experience. Their life since Pop Warner has been sports...period. And, their life after being drafted is sports. They have not had a chance to live, grow, make mistakes, process....all the basic things teenagers and young adults are able to do in the world. So, when they enter the ADULT world of sports, the expectation that is placed on them is unfair.
When their parents hand them over to their sports agents there should be an understanding that the sports agents don't just help brocker the best financial deal for them with the best team. The sports agent must now take on the responsibility of mentoring, monitoring and managing the off-the-field behavior of the athlete. 

Sports agents need to mentor their clients; guide them through all things that come with taking on this adult responsibility called "Pro Athlete". Sports agents need to monitor their clients; make sure they are acting responsible and being a good steward over all they have. And, sports agents need to manage their clients. Now, the latter is done to a degree, but not completely. In managing your client you are bringing in the RIGHT people to help ensure the client's brand is not just secured, but enhanced and ever evolving. All of this helps the sports agent at the negotiating table walk away with more money. 


But, what happens more than not is they see the athletes as a check...period. There is no concern or little concern of the athlete's well-being...no proactive action taken to ensure that, if nothing else, their check is safe and a co
nstant, by putting in place the right elements to guarantee success.

So, today, I would like to ask the question, when will a portion of the blame for the missteps of these young athletes begin to be placed on the sports agents? When will they be held responsible for some of the drama that seems to be getting worse within professional athletes' off-the-field/court actions?





6.24.2013

Research Before Responding

In light of the recent #PaulaDeen brand management fiasco, I thought I would offer some general steps in managing a crisis. I have shared similar steps in the past, however it seems that it continues to be a right on time point to make.

The first priority when faced with a crisis for any business, brand, or person should be obvious - execute the Crisis Plan. IF by chance there isn't one in place prior to the crisis, one should/can be crafted, taking the tactics and best practices used during the crisis you find yourself in as a guide. On any given day, your priorities will be determined by the phase/level the crisis is in. Remain flexible but stay strategic, not defensive.

Best strategies and practices are found in consistent, calm, clear and concise communications. Always stay on point, keep to the agreed plan and make sure each phase has sign-off by all key stakeholders including legal counsel. The reality is there is no cookie-cutter approach to handling a crisis, as each one possesses its own set of unique components. However, there are some staples that can be inserted to ensure the crisis is managed as well as any #crisis can be managed:


  • Research before responding to the crisis. 
  • Do not allow the crisis to manage you, you must aim to manage it from the start. 
  • Just because the media calls, it doesn’t mean you have to take the call. Only respond when you have a clear message to deliver.
  • Identify the appropriate spokesperson (s). 
  • Acknowledge all, but only own what is yours to own. 
  • Pull in partners and supporters if appropriate. 
  • Only make realistic promises. 
  • Don’t place yourself in a position where you will have to eat your words; this can create a new crisis. Keep messages/responses clear, concise and consistent. 
  • Never sound or position your statement from a defensive stance. 
  • Utilize more than one means of distributing your responses. 
  • Create a strategy in getting your message out, how, where and in the frequency you desire. 
  • Strive to control the crisis. 
Monica G. Wood (@MWPRINCight)
Lead Strategist
MWPR, Inc.
Featured Author: PR News' Crisis Management Guidebook, Vol 6 (@PRNews)

3.06.2013

You Can Prioritize Your Crisis


The first priority when faced with a crisis for any business is the obvious, execute your Crisis Plan. IF by chance there isn't one in place prior to a crisis, one should be crafted soon after, taking the tactics and best practices used during the recent crisis as a guide. On any given day, your priorities will be determined by the phase/level the crisis is in, thus the listing of priorities will be figured out by the agreed "next" step (s). Best strategies and practices are found in consistent, calm, clear and concise communications. Always stay on point, keep to the agreed plan and make sure each phase has sign off by all key stakeholders including legal counsel.

The reality is there is no cookie-cutter approach to handling a crisis, as each one possesses its own set of unique components. However, there are some staples that can be inserted to ensure the crisis is managed as well as any crisis can be managed.
  • Research before responding to the crisis. Do not allow the crisis to manage you, you must aim to manage it from the start.
  • Just because the media calls, it doesn’t mean you have to take the call. Only respond when you have a clear message to deliver.
  • Identify the appropriate spokesperson (s).
  • Acknowledge all, but only own what is yours to own.
  • Pull in partners and supporters if appropriate.
  • Only make realistic promises. Don’t place yourself in a position where you will have to eat your words; this can create a new crisis.
  • Keep messages/responses clear, concise and consistent.
  • Never sound or position your statement from a defensive stance.
  • Utilize more than one means of distributing your responses. Create a strategy in getting your message out, how, where and in the frequency you desire. Again, control the crisis. 
  • Bottom-line, stay calm and focused. And, use the lessons the crisis creates to help you shape or strengthen your plan for the next one. 

1.14.2013

Two years ago I was invited to participate in the Mooresville County MLK Breakfast as the keynote. I was honored and humbled by the ask. As with each #MLK I take a moment to reflect on his life and legacy and how God's divine hand ensured that Dr. King arrived at the time he was to in history in order to create history. God's timing is always perfect. So on the eve of his actually birthday, I share an excerpt of the speech I gave that day.


An Excerpt from the MLK Speech I (Monica G. Wood) delivered January 15, 2011 in Mooresville, NC at a Martin Luther King, Jr. Breakfast

"Life's most persistent and urgent question is, 'What are you doing for others?" This is a quote from Dr. Martin Luther King, Jr.

As your MLK Day theme states: “How Loud is Your Voice in Community Service?” My question to you is simply, “What are you doing for others?”

Have you ever heard the saying actions speak louder than words? Your actions serve as your voice. Your actions speak to what you believe in. Your actions speak what you’ve been taught. Your actions speak how you feel.

Dr. King’s actions confirmed everything he said.

He said: "Our lives begin to end the day we become silent about things that matter."

He said: "If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward."

He said: "The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."

He said: "Never, never be afraid to do what's right, especially if the well-being of a person or animal is at stake. Society's punishments are small compared to the wounds we inflict on our soul when we look the other way."

He said: "Forgiveness is not an occasional act, it is a constant attitude."He said: "People fail to get along because they fear each other; they fear each other because they don't know each other; they don't know each other because they have not communicated with each other."

Although Dr. King was a man of many words, he was also a man of many actions. What he spoke about, he did. What he said, he practiced. In his actions, he stood up against injustice through marches, sit ins, boycotts. And, although he spoke about forgiving your enemy its in his actions that we see he did, even while being knocked down, taken to jail, bitten by dogs, stabbed, slapped, spit at and cursed by people who didn’t agree with what he was saying or doing. And, how was he able to do this...because he loved people. Yes, he even loved those who didn’t love him back.

He practiced the love he spoke about. But, WAY before he could speak about it, he first saw and believed it didn’t exist. He saw how mean people treated each other just because their skin was a different color. He found HIS voice in wanting everyone to love one another, than he spoke about it and than he acted on it. National Commentator, Author, TV/Radio Host Tavis Smiley says, “You can’t lead the people, if you can’t first serve the people. And, you can’t serve the people, if you don’t first love the people.” I want to add, you can’t love the people if you don’t first love yourself.

Before your voice can be found and heard, you must first find love. When you look in the mirror, do you love the person, the face you see starring back at you? Do you love how you were made and who you are and where you’re from and what you look like?

You can’t give love to another person until you first know how to love yourself. Many of us first learn what love is and how love feels and how to show love from our parents. Our parents tell us they love us as a child and prayerfully will continue to tell us when we grow up. Before I get off the phone with my parents we always say, “I love you.” And, that makes me smile.

Kids, when you hear your parents say, “I love you” how does that make you feel, good right? But, don’t you believe or feel it more when they give you a hug or kiss or a smile? Their actions along with their words have more of an impact on you.

Dr. King said, “Without love, there is no reason to know anyone, for love will in the end connect us to our neighbors, our children and our hearts." And, in the bible it is written that you must love your neighbor as you love yourself.

The love you have in your heart for yourself, for your parents, for your family is the place where your voice begins to take shape. Because of how love makes you feel, you are excited to move forward in extending that great feeling towards others. So, loving yourself is the first step in finding your voice in community service.

After you find love and begin to operate in love, you then can begin to find your voice.
I asked you in the beginning of my speech, “What are you doing for others?” Now, I am asking what do you want to do for others? What do you see wrong in the community that you want to change?
Dr. King said, "Find a voice in a whisper." What’s whispering to you? When you identify what’s whispering to you, you have found your voice.

Maybe bullying is whispering to you. Maybe the fact your friend’s only meals are the ones they eat in school is you whispering to you. Maybe seeing crime committed by other youth in your community is whispering to you.

Whatever it is...once you have found your voice through that whisper...the next thing you must do is speak on it.

Express your dislike for how someone is being mistreated, or share how you want to donate things to someone in need. Share how you feel about an issue happening within your community with your friends, family, teachers, pastor, community leaders. Let people hear how you feel.

After people hear how you feel, let them see how you feel...take action to make a change. Allow your actions to speak, so everyone also hears you...by what they see you doing.
You have to begin to walk your talk.

And, understand that no action is a small one. Every good thing done speaks volumes and creates an impact larger than you can imagine.

As Dr. King puts it likes this, "No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence." He also said, "The first question which the priest and the Levite asked was: 'If I stop to help this man, what will happen to me?' But...the good Samaritan reversed the question: 'If I do not stop to help this man, what will happen to him?"

What will happen if you don’t help your classmate? What will happen if you don’t help your friend? What will happen if you don’t help your school? What will happen if you don’t help your neighborhood? What will happen if you don’t help your community? What will happen if you don’t help your city? What will happen if you don’t help your state? What will happen if you don’t help your country? What will happen if you don’t help your world?

What would have happened if a man named Rev. Marcus Garvey Wood had not stepped in between Dr. King and a fellow seminarian who had pulled a gun on him?

Marcus Garvey Wood is my 90 year old grandfather. He was a fellow classmate of Dr. King’s at Crozier Seminary in Pennsylvania one of only 11 African Americans on the campus. Out of the 11, only two are still alive, my grandfather who still pastors in Baltimore and Rev. Whitaker in Virginia.

Dr. King was known by a few to be a prankster. However, a prank that was pulled on a white classmate named Hall, was not done by King. But, Hall assumed it was King, so he went looking for him in anger and when he found him, Hall pulled a pistle out on King.

Now remember this was 1948, at the peak of segregation and King was from down south, Georgia, a segregated state. So, even seminary was not a fair or safe place for all students. Anyway, my grandfather happened to hear the argument between King and Hall and stepped in between the two...talking Hall out of doing Dr. King harm. He, my grandfather, was the oldest student at the school and was already a pastor, so people tended to view him as being wise. Needless, to say, Hall not too soon after left seminary.
Now, my question again is what would have happened if my grandfather had not stepped in? What would’ve happened if he had run out of the room for safety? Maybe, just maybe I would not be standing here today talking about MLK. We will never know.

But, what we do know is that the actions of my grandfather that day spoke louder than his words. He stepped in to help someone else....forgetting the danger he was placing himself in. I want to read an excerpt from a book of reflections on Dr. King that my grandfather was invited to share some of his reflections to help illustrate my point.

We entered seminary together, at Crozier in Chester, Pennsylvania. There were only 11 of us black students at this white school. We had to make the adjustment, and that was very difficult for those from the Deep South. He had not been accustomed to sitting at the same table as whites, and this was an example of what he hoped America would come to. Everybody was under the spell of change, and when entered seminary he said, “We’re going to change this nation.” God led him to Montgomery. I told him not to go. I’m eight years older, and I told him he could get a better church in the North and he said, “That’s where I’m needed. I’m going South.” Then when I saw that little church (Dexter), I saw that God had a hand in it. God brought a Ph.D. to trouble waters and it’s been rippling ever since. (Rev. Marcus Garvey Wood)

As you can hear from that reflection on Dr. King by my grandfather and as we know from history told Dr. King found his voice at an early stage in his life. He found his voice, spoke on what he saw was wrong and then took action to change it. Day after day, week after week, month after month and year after year until he was sadly killed this is what he did.

Your voice alone will change some things. However, your voice accompanied by your actions can change the world.

Dr. King’s life is an awesome example of the impact that is made from speaking loudly through our actions. He said, "Not everybody could be famous but everybody can be great because greatness is determined by service."

He also said that, “Anytime is the right time to do right.”

Lets continue what he started and lets start today. 

Thank you.

11.20.2012

Elmo actor Kevin Clash resigns amid sex allegation - DC Breaking Local News Weather Sports FOX 5 WTTG

This is such a sad story with so many loose pieces and questions. At the top of the list is the motivation of the first man to make the accusation. What happened to cause him to decide to accuse Clash of such behavior when he did? And, what caused him to recant the whole thing? Did he not realize that in making such an accusation that he would not just be affecting Clash and his family, but on a greater scale his words had/have the potential to impact the integrity & innocence to a child's toy as well as the long-standing children's brand - Sesame Street. In these situations, I always wonder what their end game is?

There is obviously more to this with now a new "accuser" coming forth. I just hope that its a sincere situation and not an attempt to get some quick cash.

Obviously, this is not over.

I continue to pray that the innocence of Elmo and the integrity of the Sesame Street brand can recover and move forward, so children can continue to enjoy a safe, fun and educational environment during their development years just as I did many moons ago.

My two-cents.

Elmo actor Kevin Clash resigns amid sex allegation - DC Breaking Local News Weather Sports FOX 5 WTTG