5.27.2008

The Playbook: FOX Sports on MSN - NFL -

The Playbook Commentary:
If you really want to get folks to take a sincere vested interest in these players, threaten the pockets. The organizations are now being forced to take a more active role in their player's off-the-field activities. Finally, we are getting somewhere.

Now, in order to make sure these players get the point that this thing is serious, the organizations need to implement a new level of personal/professional enhancement initiatives.

Here is where The Playbook: Mentoring Initiative needs to make its entrance. Let MWPR, Inc. bring in The Playbook to help reinforce to the players the fact that what they are getting paid to do is not a game, it's their job. And, that they are to take it as seriously as anyone who has a "9 to 5" does, if they want to keep it.

We believe a professional athlete’s journey to success begins long before the contract is signed and their first game as a professional is played. The proven formula for professional achievement is a mixture of natural talent and a positive personal life. Recognizing that some athletes struggle with keeping it all together – MWPR, Inc. created this mentoring initiative to assist them on this journey. Like no other initiative currently available, The Playbook ™brings productive, positive and purpose-driven solutions to the real-life needs that occur in the natural life-cycle of an athlete. Through a specified curriculum, presentations, personal player testimonies and extended professional services, the immediate and long-term needs of the aspiring and established professional athlete will be addressed.

Our formula is “a positive personal life = professional success”.



NFL won't punish teams for prior player acts
by Alex Marvez
Fox Soprts on MSN - NFL

The NFL's personal conduct policy is about to get stricter — but not before every team is allowed to start with a clean slate.

FOXSports.com has learned new league rules resulting in fines for clubs whose players are suspended for off-field violations begin June 1. But the NFL is pardoning franchises whose players' legal problems occurred before then.

That is good news for a team like the Minnesota Vikings, which has a player (left tackle Bryant McKinnie) facing serious criminal charges following a February arrest. McKinnie, who was arrested on three previous occasions during his NFL career, could face disciplinary action from league commissioner Roger Goodell once the case is resolved. The Vikings, though, won't be financially penalized regardless of the outcome of the McKinnie case.

Teams that sign free-agent players who face possible suspension also will not be fined if such punishment is levied.

"The policy on club fines is being applied going forward (prospectively), not retroactively," NFL spokesman Greg Aiello wrote in a Tuesday email. "The plan is that the club to be fined will be the club to which the player belonged at the time of the arrest or violation. But it only applies to arrests or violations occurring after June 1."

Goodell announced the policy change last week and said he may ultimately begin yanking draft choices from teams with multiple player violations. The moves add teeth to the personal conduct policy Goodell introduced in April 2007. Since Super Bowl XLII, the same number of players have gotten arrested or cited (27) as in the same span following last year's championship game.

"When you look at any particular window, it might not look like there's been significant progress," Goodell said at the NFL's spring meeting in Atlanta. "But I think there's a greater recognition of the issue. ... I recognize there have been incidents in recent weeks that concern me. That's one of the reasons we raised the [punishment] again. We will continue to address this issue. It is still a priority for us.

"As I said last year: This is not going to get resolved simply by issuing a new personal conduct policy. It's going to be a continuing reinforcement of the message. You're expected to act a particular way if you're going to be involved with the NFL — period."


FOX Sports on MSN - NFL -

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