3.05.2008

MWPRInsight: Great Community Relations Initiative

Change what they see. Influence how they think. Impact what they do!


Tied to Greatness Advances Eleven- City Tour to Charlotte
Groundbreaking Teen Program Inspires Young Men to Improve and Value Their Personal Image

Author and Image Authority, Alex Ellis advances to Charlotte, NC with Eleven-city tour Tied to Greatness; an image program designed to empower young men to make quality decisions regarding their personal image from the inside out. Since the February 1st New York launch over 900 teens have been captivated with a fresh vision of healthy image using the power of positive male role models, inspiring entertainment, and principle based instruction. An additional 300 young men are expected at Midwood High School on Friday, March 7th at 9:00am, joined by a congruent army of men from the Charlotte area.

At the heart of planned event is the TIE-TYING CEREMONY. Every man in attendance will personally teach a younger man how to tie a tie commemorating this rite of passage with a symbol of manhood. Men’s Wearhouse has donated fashionable ties and each young man will also receive a free copy of Ellis’ award-winning book, “Restoring the Male Image: A Look from the Inside Out.” “The character and integrity of a man should coincide with an impeccable outward appearance. We are calling on men to sense the weight of responsibility and urgency for our nation’s inner city young men,” states Ellis. “We can’t afford to sit by and watch another generation deteriorate. Mediocrity is not an option. Their greatness must be realized!”

The Charlotte tour date has garnered the confirmation of notable celebrities who were moved by the programs principles and have pledged to share insight and personal testimonies on “Image & Greatness.” Atlanta Falcons Players (Former) Keion Carpenter, Award winning author Omar Tyree, and the President of Urban League (Central Charlotte) Patrick Graham are just a few of the expected celebrities that will be in attendance.

The day’s event will culminate with Oprah Winfrey’s scholarship and three-time Showtime at the Apollo winner, Messiah delivering a poignant Spoken Word expression through the voice of this generation. Finally, Tied to Greatness Founder, Ellis will follow; delivering a stirring address from his award-winning book, Restoring the Male Image: A Look from the Inside Out.
Tied to Greatness will continue tour stops in cities such as Dallas, Cleveland, Los Angeles, Chicago, Detroit and Newark, NJ.

To learn more about Tied to Greatness log onto http://www.tiedtogreatness.com/.

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